SS141 Macroeconomics: For this class, my partner and I did research on the brand of our choosing, Nike, and geared our presentation towards the compliments and substitutes of the brand.

For my DM 211 Workshop In Direct Marketing class, I had to used secondary research to decide who the target group should be for re-vitalizing MAC Cosmetics in the U.S. I had to determine a new positioning and tagline for M.A.C. along with a recommended IMC program. I also had to come up with a marketing plan that included the marketing budget and offer design.

Upcoming KicksCon media deck. KicksCon is an event inspired by SneakerCon curated by the BSU club at the Fashion Institute of Technology that is set to happen Spring 2021.

For my FM 116 Fashion Business Practices, I worked with a group to complete this Ross project based on the field we would be interested in pursuing after college. We chose to do our project on Ross Stores from a buyer/ planner perspective.